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Small Business Saturday 1st December 2018

Business Support News

In the last decade a new annual phenomenon has taken off around the world. Small Business Saturday, which launched in 2010, has grown from a grass-roots campaign encouraging consumers to ‘shop local’, into an annual event that has reached millions and raises awareness of the crucial importance of small businesses.

Created by American Express, the first Small Business Saturday started in the US, at a time when the world was recovering from the financial crisis. Taking place on the first weekend after Thanksgiving, Small Business Saturday has now grown to become a key calendar moment in the US, UK and Australia.

The aim was simple – to create exposure for small businesses at the heart of the holiday season – and to help to sustain and grow this invaluable sector of the economy in challenging times in general. American Express also provided an incentive to encourage its Cardmembers to support the campaign with a Shop Small promotion offering money back for spending in local small shops.

In Cheshire or Warrington and want to know how you can get involved?

Business owners can promote your small business both before, during and after Small Business Saturday. You just need to register your details and your business will be promoted on the small business finder.

Want to support businesses in Cheshire and Warrington check out the small business finder.

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