Business Start-up Weekend

Date & time: 30th June 2018 and 1st July 2018

Location: Riverside Innovation Centre, Chester

Cost: None

Event overview:

Designed to equip entrepreneurs with all the skills they need to take their business idea to the next level. The two days are highly interactive with a range of exercises including group work and creating videos.

DAY 1 – SATURDAY 30th June 2018 – (9:30 – 16:30)

  1. About you the Entrepreneur
    • Motivations, skills
    • Business knowledge
  2. Exploring your business idea
    • Products or services
    • Feasibility
    • USPs – why would people buy from you
  3. Legal matters
    • Who to inform – compliance and regulations
    • Legal structures
    • Insurance
    • Protecting your business
  4. Market Research
    • The What: The product / service and the market. Growing or declining?
    • The Who: The target market – demand? The competition – current offer?
    • The Why: Reasons people will buy from you. What differentiates your business in the market place?
    • The How: Logistics of delivering products or services. Your route to market.
  5. Marketing
    • Understanding the Marketing Mix
    • Marketing planning
    • Product or service features and benefits
    • Market segmentation
    • Marketing budget,
    • Pricing strategy
    • Marketing methods including digital marketing and social media

DAY 2 – SUNDAY 1st July 2018 – (10:30 – 17:00)

  1. Finance
    • Understanding start-up costs
    • Running costs
    • Sources of finance
    • Cash flow forecasting
  2. Keeping records [bookkeeping]
  3. Tax matters
  4. Business planning
    • Key partners
    • Key activities
    • Key resources
    • Value proposition
    • Customer relationships
    • Routes to market
    • Customer service
    • Cost structure
    • Revenue streams

Lunch will be provided both days.

Organiser: University of Chester (Cheshire and Warrington Business Growth Programme)

Event booking: To secure your place on this workshop, register now by clicking here.