Business Start-up Weekend

Date & Time: Saturday 9th September 2017 at 9:30 am to 4:30 pm

Location: Riverside Innovation Centre, Castle Drive, Chester, CH1 1SL

Cost: Free

Event Overview

Designed to equip entrepreneurs with all the skills they need to take their business idea to the next level. The two days are highly interactive with a range of exercises including group work and creating videos.

DAY 1 – SATURDAY 9TH SEPTEMBER – (9:30 – 16:30)

1. About you the Entrepreneur


• Motivations, skills
• Business knowledge
2. Exploring your business idea
• Products or services
• Feasibility
• USPs – why would people buy from you
3. Legal matters
• Who to inform – compliance and regulations
• Legal structures
• Insurance
• Protecting your business
4. Market Research
• The What: The product / service and the market. Growing or declining?
• The Who: The target market – demand? The competition – current offer?
• The Why: Reasons people will buy from you. What differentiates your business in the market place?
• The How: Logistics of delivering products or services. Your route to market.
5. Marketing
• Understanding the Marketing Mix
• Marketing planning
• Product or service features and benefits
• Market segmentation
• Marketing budget,
• Pricing strategy
• Marketing methods including digital marketing and social media. Read more

Event Organiser 

University of Chester: Cheshire & Warrington Business Growth Programme

Event Booking

In order to register for the event please click on the link here