Digital Marketing Masterclass

Date & Time: 7th March 2018 at 9:00 am – 4:30 pm

Location: Riverside Innovation Centre, 1 Castle Drive, Chester, CH1 1SL

Cost: Free

Event Overview:

Designed to give participants both a broad understanding of the world of digital marketing and a series of strategies and tactics they can employ immediately, to improve their performance and get the most from what is probably the most important set of marketing channels available.

Participants will work on how to define their brand message and key audiences, and then how to use digital marketing to link the two. They will understand what are the best ways to get their potential customers to interact with their company in the digital space, and ultimately drive sales and business.
By the end of the day participants will understand:

  • What digital marketing channels are available to them, and which they should ideally use
  • What core strategies they should implement, how to mix the channels to drive traffic to their website most efficiently
  • How to use email marketing to drive business and sales
  • How to use social media to connect to prospects and customers and how to move them down the sales channel through both engagement and paid methods
  • How to create and utilise content marketing
  • How to set up and manage pay per click campaigns
  • What to do about search engine optimisation and how to move their websites up in the google rankings

Organiser: University of Chester: Cheshire & Warrington Business Growth Programme

Event Booking: Click here to register