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Digital Marketing, Strategy and Social Media Seminar
Date & Time: 30/08/2018 – 8.30-17.00
Location: Birchwood Park, Warrington
Digital+ demystifies and empowers you and your team enabling you to make the right decisions when you use digital marketing, enabling effective growth and engagement with your customers.
You will take away knowledge on strategy, insight, information on techniques and software, as well as giving you the opportunity to ask your own questions through our interactive sessions. Designed around smaller groups, allowing greater focus on the subject and the attendees, these sessions also include multiple speakers brought together as experts in their field to share their knowledge with you.
Content will cover the below:
How to define priority and align business growth targets through effective strategy. We will focus on engagement with people and organisations to enhance your companies performance.
This session will look at effectiveness of each of the popular platforms such as:
• Facebook – Creation and improvements to business pages, management, analytics and advertising
• Twitter – Growing your followers, engagement, advertising
• LinkedIn – Personal profiles, business pages, showcase pages, management, analytics, advertising and sponsored content
• Google My Business – Managing your listing and optimising your visibility
How to use each platform specific features to market your business as well as how to combine social media with other digital marketing activities to deliver maximum results.
A look at website analytics, funnelling traffic, analysis of sources, such as social media and how the data from these tools can give an insight into your customers, your competitors as well as revealing emerging or niche markets.
ERDF Eligibility Criteria Applies to access this Business Support
Organiser: Skills and Growth Company