Innovation2Commercialisation: Branding and Marketing for Innovation

Date and Time: 16th May 2019
Location: Thornton Science Park, CH2 4NU
Cost:  Fully Funded

These workshops are for Innovation2Commercialisation (I2C) Project Members – if you are not yet registered to the fully funded I2C Project you can still apply for tickets with the below as a ‘non-member’ and you will be contacted to check your eligibility to register for the project. For any queries please email: businessgrowth@chester.ac.uk

Description

Designed to equip entrepreneurs and SMEs with the skills needed to develop the branding and marketing for a new product. This session covers:

The Basics

  • Great Idea – what does it do?
  • Business Value Proposition?
  • Who is going to buy it? Mapping Features, Benefits, Value to Customer needs, wants, demands, alternatives. Innovation Gap
  • Supply Chain – How do you resource? Who will make it? Deliver it? Buy, build, partner
  • Market Research – Competition, trends, market sizing
  • Commercialisation strategy

Branding

  • Branding.
  • Why are we doing this?
  • How are we doing this?
  • What are we making/selling?
  • What is the value chain?
  • What is the business Ethos?
  • How do we leverage and differentiate?
  • What makes us different!

Sales and Marketing – Go To Market Strategy

  • Routes to market.
  • How to sell and to whom.
  • Clear message.
  • Marketing tools – Websites, e-mail, social media etc.
  • Building databases
  • GDPR revisited

By individual agreement, the I2C Project may support additional 1 to 1 support for Branding and Marketing.

Please register your interest here

Alternatively please contact Jim Colston
j.colston@chester.ac.uk
tel – 01244 512381
mobile – 07557 812592