New Product Development Workshop

Date & Time: 24th January 2018 at 8:30 am – 12:00 pm

Location: NoWFOOD, University of Chester, Parkgate Road, Chester, CH1 4BJ

Cost: Free

Event Overview:

Designed to cover the key areas that an entrepreneur needs to consider when creating and developing a new product. Participants will be able to identify, design and develop new products and concepts that will add to the growth of their business in a cost efficient and effective manner.

Delivered via a combination of worked examples including role play, discussion and instruction. By the end of this workshops participants will understand:

How to identify customer needs
Product analysis – features, functions and benefits
Market size estimation
Stage of the market’s development
Market behaviour patterns
The location of the market
The market’s communication routes
The day will conclude with participants taking away copies of all slides and presentation materials, together with templates and worked examples used in the course of this workshop.


Organiser: University of Chester: Cheshire & Warrington Business Growth Programme

Event Booking: Click here to register