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About 10 hours ago
Date & Time: 24th April 09.00- 13.00
Location: Holiday Inn, Ellesemere Port
Marketing research is the first and one of the most vital steps for any organisation considering entering a new market. This intensive half-day course is an invaluable introduction to the process of planning and conducting marketing research overseas.
This course is designed to train individuals in the important discipline and practice of market research, whether their organisations are:-
considering exporting for the first time; or
determining a strategy for entry into new overseas markets.
What will the event cover?
An insight into the practical benefits of undertaking marketing research;
An outline of how delegates can prepare a research project plan which will in turn encourage a strategic approach to developing their international business;
Some ‘real knowledge’ that delegates can take away and use in their companies – including a model for effective and time-saving desk research using the internet;
An introduction to the key concepts which are important when visiting an overseas market to conduct research;some pointers to use in selecting and commissioning external research agencies.
All participants will be provided with a market research project planning guide – five single page ‘check-list’ exercises which can be used to help you plan a research project.
Delegates regularly comment that these will help them greatly when they get back to their office and start to implement the ideas learnt during the workshop.
John Harrison has run his own training business specialising in international trade strategy since 2004, and delivers lively, thought provoking and highly interactive export workshops on behalf of the Department for International Trade, Chambers of Commerce and individual companies across the UK. He has helped businesses of all sizes to develop their sales overseas, across a huge range of business sectors and covering all world markets.
Organiser: Department for International Trade (DIT Northwest)
Event Booking: To secure your place on this workshops, register now by clicking here