Keeping Connected – Creating effective content
Cheshire West and Chester Council has provided funding for a number of business recovery support activities, including Keeping Connected workshops.
Further to the success of previous workshop programmes and working with a business focus group, a common theme, across all business sectors, has been supporting businesses to better understand how to use online platforms to:
- Raise the business profile
- Convert enquiries into sales
- Attract new talent
- Open up new markets
- Introduce new products/diversify the business
- Introduce new processes and new ways of working
Evidence shows businesses that adopt and use online platforms
properly find that it almost always has a transformational impact on a business, enabling them to be more agile, responsive and resilient to an ever-changing and challenging environment, helping them to ride out uncertainty instead of being overpowered by it.
Throughout this Creating effective content session we will be sharing insight on how to create effective content, from understanding who you are engaging with across multiple channels to creating meaningful content that will connect with your target audience.
The Keeping Connected sessions will be hosted on Zoom. Places are limited therefore we can only allocated 1 space per business and the sessions are only open to businesses from the Cheshire West area.